Celebrate with us: 10 years of Biotona Superfoods!
We are proud to announce that our trendsetting Superfoods brand will soon be celebrating the 10th anniversary of its founding. During the past decade, we have devoted ourselves to improving the health and well-being of our customers by offering them a wide range of premium superfoods.
As a leading producer of superfoods in Europe, we have helped to shape the definition of what “superfoods” are. Today, that definition is as follows:
Superfoods are concentrated and (freeze-)dried fruits, seeds and plant parts that are exceptionally rich in (phyto)nutrients. They are highly nourishing and have an important positive impact on our health.
These powerful components are carefully selected and processed by Biotona to ensure the full retention of their nutritional value. In addition, our superfoods are:
- 100% pure and sourced from controlled organic cultivation to ensure a maximum of quality and sustainability and a minimum of impact on people and the environment.
- Vegan® certified and are therefore free of animal components and have not been genetically modified.
- Gluten and cholesterol-free.
- Free of all preservatives, additives, flavourings, colourants, sweeteners and fillers.
A decade of health, quality and sustainability
- Exactly 10 years ago, Biotona was founded in response to the growing need for people to make healthier dietary and nutritional choices. Notwithstanding increased public awareness of the benefits of fruit and vegetables, we noticed that many people were still finding it difficult to consume the recommended daily intake of five portions. As a result, we saw great potential in the healthy eating trend that had crossed the Atlantic from the United States: the consumption of superfoods in the form of high-performance powders. This was a simple but super-effective way to give a healthy and tasty nutritional boost to you daily diet.
- In 2013, Biotona launched its first carefully chosen selection of superfoods on the European and Belgian markets. Today, Biotona products are sold in more than 20 countries worldwide. Bestsellers like Biotona Maca, Barley Grass, Cacao Powder, Cacao Nibs and Hemp have been part of our range right from the very beginning. Several of our unique mixes like Biotona Supergreens and Superfruits were also launched at the same time. In the years that followed, Biotona continued to evolve and grew into a brand that is synonymous with 100% natural, raw and organic superfoods. Today, our Biotona range now contains more than 75 products, including powders, revitalizing health juices and concentrates, gluten-free granolas, matcha and a wide assortment of accessories.
- In 2015, Biotona also published a comprehensive reference work entitled Superfoods: The Handbook, which was packed not only with all our accumulated knowledge about superfoods, but also about healthy eating in general. As an added bonus, it also included a selection of fine recipes by, amongst others, Gert De Mangeleer, Sofie Dumont, Pieter-Jan Lint, Julie Van den Kerchove and Ellemieke Vermolen.
After 10 years, Biotona still stands foursquare behind the core values with which we first started. Health, quality and sustainability. These values are reflected in each and every one of our products.
No customers, no Biotona
At Biotona, we believe that the well-being of our customers is the key motivation for everything we do. We want to express our gratitude for their belief in our vision during the past 10 years. For this reason, we will be launching a series of fun giveaways during our anniversary week, which starts on 27 November.
A healthy future!
Biotona’s 10th anniversary is a milestone that deserves to be celebrated. It represents 10 years of dedication to provide our valued customers with the very best superfoods. At the same time, we look forward to many more years of inspirational ideas, helping people to make conscious choices for a healthier lifestyle! Follow us on social media [@biotona.benelux] or take a look at our blog for updates about exclusive recipes and tips on how to integrate superfoods into your daily routine.